Wednesday, October 2, 2019
Microsoft Analysis Essays -- essays research papers
Microsoft Analysis Introduction and Summary of Company History and Background Information Microsoft over the past 27 years has positioned itself as the arterial system of almost all computers rolled into use across the world. Albeit with no competition worth the name to challenge its existence leave alone on technology advancements, the company has still managed to keep pace with both felt and perceived needs of its customers and its niche remains robust thus far. Nevertheless disturbing winds have begun to blow. Its corporate governance is under the microscope and the world is watching as to how Microsoft is bracing itself for the challenges posed both by competition (however innocuous it may be at present) and technology proliferation. Let us look at Microsoft ¡Ã‚ ¦s expansion plans and initiatives to integrate them to its existing competencies -     Microsoft ¡Ã‚ ¦s role according to Mr. Gates himself is to provide a software platform that allows everyone who is building applications to build far more powerful applications. -     MOM (Microsoft Operations Manager) 2005, which is a key management software and Virtual Server product as part of simplification of the IT lifecycle have been launched recently -     In hardware domain the company has had the benefit of exponential improvement in recent decades. During the first half of next year, the company is expected to have a very smooth transition from 32-bit to 64-bit systems, with total binary compatibility. This will provide the ability to mix 32-bit and 64-bit; a simple recompilation for any application using the full 64-bit address base. That is a wonderful milestone no longer requiring people to buy expensive systems simply to achieve the best possible performance. -     New graphics chips for better visualization; larger screens, moving up to 17-inch, 19-inch or multi PAL type LCD displays; and RFID for tagging information and having them available to track is on the agenda too. -     Software developments in photography, web searches and music, and advances in gaming applications are on the anvil -     Web-service protocols for connecting applications  ¡V Exchange and XML data are already in the pipeline. All this of course does not guarantee soun... ...ation and innovation leading to altogether new role and share in the market. This has a telescopic effect on gross market share rather than on limited niche share In the context of Microsoft all the above possible strategies have been discussed. No doubt the company still enjoys pre-eminent position in its niche market. In the foreseeable future no major threat is perceived to this position. But the fact is its niche market of today is threatening to lapse into dilution and redundancy due to rapid overshadowing by Internet and Wireless devices and applications. This is not of course going to make the company obsolete by any stretch of imagination. However there are perceptible warning signals, which the company will do well to recognize, invest in right research and innovation and sustain its leading edge in spite of the market dynamics and increasing competition. The focus areas have to be in tune with evolving technologies and applications. As marketing by definition is to identify customer needs and to satisfy them, the company cannot always hope to thrust its products and applications on the customers. Microsoft has the resources to do it. It should be willing to just do it Microsoft Analysis Essays -- essays research papers Microsoft Analysis Introduction and Summary of Company History and Background Information Microsoft over the past 27 years has positioned itself as the arterial system of almost all computers rolled into use across the world. Albeit with no competition worth the name to challenge its existence leave alone on technology advancements, the company has still managed to keep pace with both felt and perceived needs of its customers and its niche remains robust thus far. Nevertheless disturbing winds have begun to blow. Its corporate governance is under the microscope and the world is watching as to how Microsoft is bracing itself for the challenges posed both by competition (however innocuous it may be at present) and technology proliferation. Let us look at Microsoft ¡Ã‚ ¦s expansion plans and initiatives to integrate them to its existing competencies -     Microsoft ¡Ã‚ ¦s role according to Mr. Gates himself is to provide a software platform that allows everyone who is building applications to build far more powerful applications. -     MOM (Microsoft Operations Manager) 2005, which is a key management software and Virtual Server product as part of simplification of the IT lifecycle have been launched recently -     In hardware domain the company has had the benefit of exponential improvement in recent decades. During the first half of next year, the company is expected to have a very smooth transition from 32-bit to 64-bit systems, with total binary compatibility. This will provide the ability to mix 32-bit and 64-bit; a simple recompilation for any application using the full 64-bit address base. That is a wonderful milestone no longer requiring people to buy expensive systems simply to achieve the best possible performance. -     New graphics chips for better visualization; larger screens, moving up to 17-inch, 19-inch or multi PAL type LCD displays; and RFID for tagging information and having them available to track is on the agenda too. -     Software developments in photography, web searches and music, and advances in gaming applications are on the anvil -     Web-service protocols for connecting applications  ¡V Exchange and XML data are already in the pipeline. All this of course does not guarantee soun... ...ation and innovation leading to altogether new role and share in the market. This has a telescopic effect on gross market share rather than on limited niche share In the context of Microsoft all the above possible strategies have been discussed. No doubt the company still enjoys pre-eminent position in its niche market. In the foreseeable future no major threat is perceived to this position. But the fact is its niche market of today is threatening to lapse into dilution and redundancy due to rapid overshadowing by Internet and Wireless devices and applications. This is not of course going to make the company obsolete by any stretch of imagination. However there are perceptible warning signals, which the company will do well to recognize, invest in right research and innovation and sustain its leading edge in spite of the market dynamics and increasing competition. The focus areas have to be in tune with evolving technologies and applications. As marketing by definition is to identify customer needs and to satisfy them, the company cannot always hope to thrust its products and applications on the customers. Microsoft has the resources to do it. It should be willing to just do it
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